Summary of Privacy Statement

We subscribe to HON (Health on the Net) ethical guidelines, which ensure confidentiality of all health information on the Internet. No one, except you and physicians you authorize, can access the encrypted subscriber information.

Under no circumstances, will PersonalMD.com release any of your personal information to any person or company unless ordered by a court of law. We use state-of-the-art technology to ensure that your information can be stored and retrieved securely and safely.

Additional operational checks ensure that not even our employees have access to your personal information. You are the sole person with access to your medical information.

We value your privacy and your trust in us. Please click here to send us e-mail with specific questions about our privacy guarantees.

Privacy Statement for PersonalMD.com

PersonalMD.com has created this privacy statement in order to demonstrate our firm commitment to your privacy. We regard our relationship with our members as privileged as doctor-patient relationship. We understand that, in many cases, personal medical information is more dear to consumers than their financial information. Our service is to help consumers store their medical information in a safe and secure place and our business model is not dependent on selling any individual's information. The following discloses our information gathering and dissemination practices for this website.

What personally identifiable information is collected?

During registration, PersonalMD.com asks for your name, address, e-mail address, sex and age are required fields. All other fields are related to your medical information and are optional.

The more information you volunteer (and the more accurate it is), the better we are able to customize your experience. Once you register you are no longer anonymous to PersonalMD - you are given a PersonalMD ID and are able to take full advantage of PersonalMD's many offerings.

Apart from the above information, we use your IP address for system administration such as help diagnose problems with our server, and to administer our Web site and to report aggregate information to our advertisers.

How does PersonalMD use cookies?

Our site uses cookies to identify you and dynamically generate your personalized page. The cookie is set when you register or "Sign In" and this cookie is used to greet you with your name and to deliver health information specific to your interests. If you do not want to be identified, you can click on the "Sign Out" button to disable the cookie.

Other uses of the cookie by PersonalMD are:

1. To estimate our audience size. Each browser accessing PersonalMD is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target advertisements based on user interests and behavior.

2. To measure certain traffic patterns, which areas of PersonalMD's site you have visited, and your visiting patterns in the aggregate. We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on PersonalMD a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.

Advertising networks that serve ads onto PersonalMD may also use their own cookies.

How is the information that is collected used?

PersonalMD's primary goal in collecting personal information is to provide you, the user, with a customized experience on our site. This includes personalization services, interactive communications, online shopping and many other types of services. PersonalMD uses the mailing address to mail the PersonalMD Emergency Card.

By knowing a little about you, PersonalMD is able to deliver more relevant advertisements and content, and hence better service, to you. In delivering targeted advertisements, PersonalMD acts as an independent middleman. Advertisers give us an advertisement and tell us the type of audience they want to reach (for example, males over 35 years old). PersonalMD takes the advertisement and displays it to users meeting that criteria. At no point will the the advertiser have access to individual account information.

We also communicate with the user, via e-mail in the form of a newsletter or an e-mail message, informing of updates to the site, new services and solicit opinions in the form of surveys.

PersonalMD does research on our users' demographics, interests, and behavior based on the information provided to us upon registration, from our server log files or from surveys. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis and may be shared with advertisers or business partners.

Is anybody else collecting data?

When you are on a PersonalMD site and are asked for personal information, you are sharing that information with PersonalMD alone. In cases where you are on a co-branded site, you will see along with PersonalMD's logo, our partner's logo. These co-branded sites are offered in conjunction with a partner company. In order to provide this co-branded service to you, it is necessary for us to share information on a aggregate basis but no personally identifiable information will be shared.

Please be aware that PersonalMD advertisers or web sites that have links on our site may collect personally identifiable information about you. The information practices of those web sites linked to PersonalMD are not covered by this privacy statement.

Does PersonalMD share my information with anybody?

No. As a general rule, PersonalMD will not disclose any of your personally identifiable information without your permission. The exception shall be under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. The following describes some of the ways that your information may be disclosed.

Third Party Data & Data in the Aggregate: Under confidentiality agreements with third parties, PersonalMD may disclose aggregated user statistics (such as, 65% of our users are female) in order to describe our services to prospective partners, advertisers, and other third parties, and for other lawful purposes.

Other: PersonalMD may also disclose account information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating PersonalMD's Terms of Service or may be causing injury to or interference with (either intentionally or unintentionally) PersonalMD's rights or property, other PersonalMD users, or anyone else that could be harmed by such activities. PersonalMD may disclose or access account information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services.

How is information on public forums collected and used?

PersonalMD provides to its members chat rooms, forums, and message boards. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. The chat session on a moderated chat is archived and will be available public view.

How does PersonalMD protect my information?

Keeping your personal health-related information private is vitally important to us. As with all information, PersonalMD will never rent or sell your health-related information. This site has security measures in place to protect the loss, misuse and alteration of the information under our control. Our system provides all members with a detailed audit log which lists the login time and method used to access your record. You can opt to receive an e-mail notification, every time there is activity in your account. In addition to the above, we use VeriSign's secure server and SSL as the encryption method.

Every time you access your medical information, we use industry-standard SSL (secure socket layer) technology to ensure the data is encrypted during transmission. Apart from this, we have put in place operational checks to ensure that nobody has access to the database, including our employees. The personally identifiable data itself is encrypted to prevent accidental access.

What are options and choices for controlling my information?

PersonalMD users the opportunity to opt-out of receiving communications from us and our partners at the point where we request information about the visitor. PersonalMD gives users the following method for removing their information from our database and to not receive future communications or to no longer receive our service

1. Visit the following URL:
2. Log in to your account using your user name and password.
3. Click the Account Management tab once you are in your medical records section.
4. Click Delete My Account at the bottom of the screen.

In order to correct or update your information, you have the following options for changing and modifying information previously provided

1.Visit and login to your account using your user name and password. You can edit/update your information at any time.
2.If you some reason you are unable to correct your information, send an E-mail to operations@personalmd.com and request your changes.

Notification of Changes

If we decide to change our privacy policy, we will post these changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Regardless of later updates, we will never use the information you submit under this current policy in a new way without first providing you an opportunity to opt-out or otherwise prevent that use.

Third Party Ad Servers

Our Web site uses a reputable third party to serve the advertisements that you see on the pages of our Web site. If you would like to know more about the information gathering practices and "opt-out" procedures of our third party ad server, DoubleClick please click here. Please be sure to review DoubleClick's privacy policy as they may follow different procedures than this web site. There are no third parties that reside on Personalmd.com that would have access to your information, receive direct transfers of information from submittal made directly to the Personalmd.com site

How do I contact PersonalMD?

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact

WebMaster
PersonalMD
4725 First St.
Suite 403
Pleasanton, CA 94588
Tel: (925) 417-6840
Fax: (925) 600-7568
E-mail: webmaster@personalmd.com