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CONSUMERS EMBRACE ONLINE HEALTH RECORDS

PLEASANTON, CALIF., January 26, 2000 - Consumers' desire to take better control of their health in an age when people rely on instantaneous information, has led to greater acceptance of online health records. At the forefront of the movement is PersonalMD.com, a one-stop health destination site with roots in IT consulting that provides these consumers with confidence in online security.

More than 90,000 people already have placed their health records on www.PersonalMD.com, and a deal announced today with Executive Health Group raises that number to well over the 100,000 mark. According to the terms of the agreement, Executive Health Group will offer PersonalMD.com offer PersonalMD.com's online personal health records, personalized medical news, exclusive health features, and a co-branded emergency card as part of its physical examination programs for its 20,000 individual members who represent the top echelon of Fortune 500 corporations.

With the consent of the client, the records will include results of all the tests performed during Executive Health Group's comprehensive exam. Members can then include additional medical information. These offerings also will be available through Executive Health Group's corporate programs.

"These numbers demonstrate that consumers want the security of having their records accessible by emergency physicians and are willing to take responsibility for creating and managing them," explains Suresh Challa, President and CEO of PersonalMD.com. "The deal with Executive Health Group demonstrates an understanding of these consumer desires and needs by businesses."

PersonalMD.com has designed proprietary systems that enable the company to offer the level of security consumers crave. Unique technological features bridge the divide between the predominantly low-tech nature of medicine, in which 95 percent of all documents are paper based, and the Internet.

Once a member enters information into the easy-to-follow data fields, he or she can fax paper documents, including EKGs, lab reports and even handwritten physician notes directly into a secure, confidential health record. The process occurs without human intervention and assures that no one, not even PersonalMD.com employees, can access the member's file.

Emergency physicians can retrieve the information immediately during a medical crisis via Internet or a standard fax machine. Unlike other services, the physicians do not need to be part of a network, assuring instant access from anywhere in the world, when every moment counts.

Each member receives a PersonalMD-Emergency Card, or a co-branded card through PersonalMD.com partners, a few days after registering which provides the link between the online personal health records and emergency physicians.

The member's user name, PIN Code (if desired) and Fax ID are printed on the front of the card, while pertinent information; e.g.: contact physician and family names, drug allergies and blood type can appear on the back, along with simple step-by-step instructions on how to access the records.

Since medical professionals worldwide look for emergency alert cards, paramedics can read the information printed on the card and then radio ahead the fax ID and PIN so that the attending physician can review the chart before the ambulance arrives. Each member also receives a personalized home page with medical news and exclusive health features, based on his or her specific health interests.

 

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Press Contact for Media:
For PersonalMD.com
Susan Cossette
Susan@PersonalMD.com
925-460-9088

 

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