Phar-Mor/PersonalMD.com

Drug Store News
New York, NY
October 11, 1999

Youngstown, Ohio-In an effort to add consumer value to its Web site, Phar-Mor has teamed with PersonalMD.com to develop a co-branded Web site. The site, scheduled to be up and running by November, will allow Phar-Mor customers to enter their vital medical records, including current medications, known drug allergies and personal and family medical history. Customers also can fax lab reports and directives, such as living wills, to their secure confidential file at PersonalMD.com. Accessible through Shop-Phar-Mor.com and Cyberxpress.com, the new site will contain content provided by PersonalMD.com, including personalized news and articles.

"The service provides consumers with all of the tools they need to streamline their medical records, much like Quicken software does for financial data," said Suresh Challa, president and chief executive of PersonalMD.com. The major advantage is that these vital medical records can be accessed the moment they are needed form anywhere in the world, he added.

In exchange for the medical records management feature, Phar-Mor will promote a co-branded PersonalMD/Phar-Mor Emergency Card in its stores.

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