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To Cool 'Internal Heat,' Chinese Turn to American Grapefruit

May 15, 2001 (Cox News Service) - BEIJING - In a country where counting calories is still a new Western notion, but ``internal heat'' is a common tenet of traditional medicine, the grapefruit is just the answer for many Chinese.

``Grapefruit is the best fruit for reducing your internal heat,'' said Wang Lijun, who has sold fruit at the Chongwen Market for 20 years. ``Very few people buy grapefruit because they like the taste. It doesn't taste that good. But if we suggest it for health reasons, people will buy it.''

With rising living standards in urban China and more awareness of personal health, Chinese people with disposable income are willing to spend more to eat right. Imported fruit, though pricey, is perceived as healthier.

``China is very polluted,'' said Li Fengming, a clothing designer. ``I buy fruit based on it being 'green,' produced without pollution. American fruit should be better that way, because they care about being green more.''

Still, Florida grapefruit is a luxury she doesn't allow herself. At about $2 each, she buys it only for her mother, who is diabetic.

``Normal people can't afford imported fruit,'' complained Li. ``This one grapefruit costs more than what a worker makes in one day.''

Because of the cost, imported fruit is often purchased as gifts or around holidays. Grapefruit has not been a regular part of the diet here in China, which produces massive quantities of oranges and apples. Wang said many of her customers have diabetes and like grapefruit because it is low in sugar content.

Some ask her which fruit is best at reducing ``internal heat,'' which can be caused by too much stress or eating too many rich foods.

``At the beginning, people weren't that familiar with grapefruit,'' she said. ``Slowly, we got return customers. They come back because it's good for you, not because it's fresh and tasty. The color and quality is better than domestic fruit.''

Finding imported grapefruit in Beijing still takes some searching. Only certain Western-style supermarkets and a few larger state-run markets carry it.

At the state-run Chongwen Market, grapefruit from Florida is sold alongside American apples and grapefruit from Japan and Israel. When one vendor at a fruit market in northern Beijing was asked if he has American grapefruit, he replied, ``This is American. We just put the Japan sticker on it because it looks better.''

At Parkson, a Western-style supermarket, shopper Han Zhuo said she avoids all imported fruit.

``I don't feel safe eating it,'' she said. ``It comes into the country through all sorts of channels. It might have bugs. I think Chinese fruit tastes better anyway.''

But Zhang Naiqian prefers imported fruit.

``The meat is more tender, the quality is better, the flavor is more concentrated,'' she said, as she looked down at the American grapefruit in her hand. ``If I feel like eating it, I don't let the price scare me.''


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